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Marketing Strategy

is embedded in everything we produce

All Services

Building “Big Ideas” demands that we dig deeper, working to understand the business, the product and the ambition. We work with you to translate this insight into a physical reality. We assess the challenge, the competition and focus on the opportunity. We then translate that opportunity into the creative execution. We understand strategy on a continuum, and are always working to help brands evolve and capture the next opportunity or conquer the next challenge.

We have helped some of the world’s biggest brands embrace new ideas. And we have invented new brands from nothing more than the glimmer of an idea.

Brand Development


Marketing Strategy


Market Research


Competitive Analysis


Target Audience Assessment

Have a project in mind? Want to join our team?

We’d love to hear from you.

ICON Worldwide location


Independent and International

  • NYC
  • Bahrain
  • Zurich
  • Sofia
  • Madrid